THE AXIS EXPERIENCE
Pretty cool!
Of course, the word "Axis" holds a place near and dear to all fans of a certain lefty guitarist whose eponymous band contained the word "Experience" and a search of those words found many more. I hope the HHS group doesn't have a trademark problem when they get world-famous.
http://xrl.us/AxisExpThe first image belongs to the above and, while the second image gave me a laugh, you probably don't want to mess with this guy.
.