Guys, don't forget that the first issue for any family with kids is economics. Does it make economic sense for all the folks with kids who can't buy houses for one reason or another. Could be a lot of single-parent families, we don't know. Families aren't choosing to rent over home buying, they rent because they CAN'T buy a house. And that is increasingly more and more people.
The rent there is still less than the "better" towns in northern Bergen County, it's walking distance to the New Bridge Train station, and there's shopping next door. Whether its Pathmark (closed) or not, there's shopping right there, a 100 foot walk direct to the stores.