Author Topic: A downtown snow hill for the Super Bowl?  (Read 3504 times)

Offline BLeafe

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A downtown snow hill for the Super Bowl?
« on: October 30, 2013, 12:15:17 PM »
http://www.northjersey.com/news/229818441_North_Jersey_towns_consider_events_to_attract_Super_Bowl_visitors.html?page=all


North Jersey towns consider events to attract Super Bowl visitors

Wednesday, October 30, 2013    Last updated: Wednesday October 30, 2013, 7:40 AM
BY  CHRISTOPHER MAAG
STAFF WRITER
The Record


To lure Super Bowl tourists to Hackensack, the city's leaders plan to build a snowy hill for inner-tubing in the center of town. Secaucus will use food trucks and a beer garden. East Rutherford may create a miniature Mardi Gras.

Speaking at a tourism conference at MetLife Stadium on Tuesday, town officials were not clear that any of it would work, but with tens of thousands of football fans expected to arrive in North Jersey for the 48th annual Super Bowl in February, they said they want to make their towns stand out.

Now the scramble is on to find business sponsors to help pay for it all.

"It's not easy for a town to do an event of this magnitude without taxpayer dollars," Secaucus Mayor Michael Gonnelli said at MDest 2013, an annual conference on tourism organized by the Meadowlands Liberty Convention and Visitors Bureau. "We have to capitalize on this huge event."

Because Secaucus is right next door to the Meadowlands Sports Complex and has many hotels that regularly host travelers to New York, the town expects to host thousands of Super Bowl ticket holders, Gonnelli said. Most will go to the game and to Manhattan, said the mayor, so the trick will be persuading them to spend time doing something in Secaucus other than sleeping.

In addition to the gathering of food trucks and a large heated beer garden for adults, the city plans to organize a crafts market, plus events for children and families on its new Little League baseball fields.

"Our plan for the Super Bowl is to capture people that are coming from around the country," said Gonnelli. "We know they'll come, but how do we make sure they'll come back?"


Targeting Bergen residents

The problem is different in Hackensack, where the downtown is 7 1/2 miles north of MetLife Stadium. The city is unlikely to attract many national tourists, said Karen Mastriano, who is coordinating the event for the city.

Instead, Hackensack hopes to lure people from surrounding towns in Bergen County, especially families who don't want to spend the time and money required to attend Super Bowl-related events in the Meadowlands or Manhattan.

That will mean constructing a temporary hill outside the state Superior Court building downtown, covering it with real or artificial snow, and charging for inner-tube rides. The event may also include a snow maze and carnival games.

"We've reached out to a company that will build us a mountain," Mastriano said. "Now we're trying to get sponsors."

Montclair has scaled back its original plans and may now simply close off Church Street, a small road lined with restaurants.

"We've had to dial back a lot because of the lack of sponsorships," said Montclair Councilman Rich McMahon. "We need help to pay for security, and we need to feel like we're part of this."

To help promote its events, Montclair distributed miniature footballs printed with a Super Bowl logo. The NFL, famously protective of its copyrights, forced the city to drop the design.

"It doesn't make any sense to me that we want to throw a big party but we can't say the words 'Super Bowl,' " McMahon said.

MetLife Stadium sits within the borders of East Rutherford, but the borough's residential neighborhoods and small downtown sit up the hill from the Meadowlands, a long walk from the Sports Complex. The borough's elected leaders hope to attract people who want to be part of the event but who don't have tickets to the game, said borough council member Joel Brizzi.

That may involve throwing a Mardi Gras-styled party, but details including its size and location may vary based on which companies decide to sponsor the event, said Ron Simoncini, president of Axiom Communications, the public relations firm that has been authorized by East Rutherford to find partners who could pay for the event.


Email: maag@northjersey.com



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Re: A downtown snow hill for the Super Bowl?
« Reply #1 on: October 30, 2013, 02:12:24 PM »
Local officials see Super Bowl opportunity, but need private funding
Myles Ma/NJ.com  By  Myles Ma/NJ.com   
on October 29, 2013 at 1:52 PM, updated October 30, 2013 at 8:41 AM

EAST RUTHERFORD Local officials have high hopes for Super Bowl 2014.

While officials from towns near MetLife Stadium know visitors in the area for the February game wont necessarily seek out northern New Jersey communitiestheyll want to go to New York City.

But they still feel they can raise the profiles of their communities by holding events based around the Super Bowl.
 
We want to do it for the residents of the surrounding Bergen County towns, Karen Mastriano, who is helping organize the pre-game events for Hackensack, said.

Mastriano, part of a panel of local officials at the mDest tourism conference, laid out ambitious plans for the Saturday before the game: snow tubing at the Bergen County Courthouse, a snow maze, vendors, a local Puppy Bowl. The city hopes the events will show off a downtown in the middle of an aggressive redevelopment plan.

They can really see that Hackensack is going to be a revitalized place they can visit, she said.

But Mastriano and the other officials who spoke at mDest said the events they had planned wouldnt come to fruition without sponsors.

Without private funds, some of this stuff might not be possible, Joel Brizzi, East Rutherford council president, said.

Another obstacle local officials face is that the NFL exercises strict control over how its brand, including the logos associated with the Super Bowl and the league itself, are used.

It doesnt make sense to me that they want you to throw a Super Bowl party but you cant use the words Super Bowl, Rich McMahon, a Montclair councilman, said.

Still, Brizzi and others were confident that the towns surrounding the stadium would have an opportunity.

People are going to be coming to this area in droves, he said.

2013 NJ.com. All rights reserved.

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Re: A downtown snow hill for the Super Bowl?
« Reply #2 on: November 17, 2013, 06:53:30 PM »
North Jersey towns' Super Bowl parties may lack the Super brand
Sunday, November 10, 2013    Last updated: Friday November 15, 2013, 2:58 PM
BY  CHRISTOPHER MAAG
STAFF WRITER
The Record

...
* Hackensack: winter activities downtown including an inner-tubing hill and a snow maze, plus carnival games and food trucks.
...

In Hackensack, event organizer Karen Mastriano says the citys plan to build a snow maze and a snow-covered mountain for inner tube rides is a Level 2 event sanctioned by the host committee, which entitles it to be mentioned on the committees social media and website calendar.
...

- See more at: http://www.northjersey.com/community/community_events/North_Jersey_towns_Super_Bowl_parties_may_lack_the_Super_brand.html?page=all#sthash.SvjMRp3p.dpuf

Offline BLeafe

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Re: A downtown snow hill for the Super Bowl? CANCELLED!
« Reply #3 on: January 10, 2014, 11:44:12 AM »
Hackensack snow-themed Super Bowl party cancelled

Thursday, January 9, 2014    Last updated: Thursday January 9, 2014, 12:55 PM
BY  HANNAN ADELY
STAFF WRITER
The Record


HACKENSACK A snow-themed Super Bowl party that was supposed to draw crowds of people to Hackensacks downtown and give a boost to local businesses has been cancelled.

City officials said they got word from organizers Wednesday that the event dubbed Touchdown Hackensack -- which was to take place Feb. 1 outside the Main Street courthouse complex, would not happen. Organizer Karen Mastriano said the event lacked business sponsorships and that she could not raise the money needed to host the event, which was to feature a snow hill for tubing, a snow maze, carnival games and a beer garden.

She also said the city administration was less than enthusiastic about the project and that she started cutting back features as the event drew closer.

more:
http://www.northjersey.com/hackensack/Hackensack_snow-themed_Super_Bowl_party_cancelled.html

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