Small Business Saturday/Upper Main Alliance

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In North Jersey, a big idea for Small Business Saturday

November 24, 2014    Last updated: Monday, November 24, 2014, 8:26 AM
By JOÃO-PIERRE S. RUTH
SPECIAL TO THE RECORD |
The Record


As North Jersey retailers gear up for Small Business Saturday this week, some groups hope to drum up extra foot traffic with the help of tweets and status updates on social media.

The Upper Main Alliance in Hackensack and the Englewood Chamber of Commerce are two of the many organizations that hope to draw customers on Saturday to local shops with a marketing push — which includes leveraging Facebook, Twitter and even Foursquare.

Small Business Saturday, now in its fourth year, is the brainchild of American Express to get more people to shop, ostensibly while using their credit cards, at local businesses across country. The idea is that small businesses will offer deals or discounts specifically for the day.

Albert Dib, executive director of the Upper Main Alliance, said some 166 retailers and restaurants in the city are members of the alliance, which is the core target of Small Business Saturday. Word will be spread, he said, across the different social media platforms about the deals being offered at shops in Hackensack for the day. The alliance is an advocate for the city's business improvement district and works in conjunction with the city to address needs of the business community.

Continue: http://www.northjersey.com/news/business/small-business/in-north-jersey-a-big-idea-for-small-business-saturday-1.1140206

[Homer Jones]

Way to go Al. Not going to happen unless somebody makes it happen.

[Editor]

Thanks. Still so much more to do but we are getting there.