Show Posts

This section allows you to view all posts made by this member. Note that you can only see posts made in areas you currently have access to.


Messages - HCAC

Pages: [1]
1
Hackensack Discussion / Hackensack Cultural Arts Center Part 1
« on: October 15, 2004, 08:54:55 PM »
          For years now I have been addicted to reading the message boards on this website.  Whether or not I agree with the posts or not I feel that this website provides a fantastic forum for communication about our community from citizen to citizen.  This is my first post so please be gentle with your responses.
           
          My name is Gregory Liosi and I am the Arts Director for the Hackensack Cultural Arts Center.  The Arts Center is a City Run facility that falls under the heading of the Recreation Department.  To help you had better understand some of the information I am going to convey to you, I am going to give you a brief history of the Arts Center.
           
          For years, before the Arts Center existed, this current administration, at the overwhelming request of the arts community here in Hackensack has been looking for a venue that will be a home for the arts in our city.  Many facilities were conceded, the Fox theater (before its demolition), the Women’s Club, lodges and halls throughout the city just to name a few.  All of these facilities fell through the cracks for a number of different reasons.  Some of the most important reasons were that all of these venues were private facilities and private property.  That meant that the city would have had to shell out a truckload of money to purchase the building or the property.  One of the big problems with that is that many times when private owners get wind of the fact that a municipality is interested in their property, the price tends to skyrocket and even doubles.  That is not a criticism of the seller, its well within there right to set any price they want for their property.  In addition, some of the property was under such disrepair that it would be cheaper to build a mega-complex than try to bring them up to code.
           
          This hunt took place throughout the late 80’s and early 90’s.  At around that time the Johnson Library, due to lack of use, decided that it would be more cost effective to close their Broadway branch.  For years, it was left abandoned.  The books were shipped to the main branch, they locked the doors and it was left in that state for about 5 or 6 years.  Rather than demolish it or sell it, the Johnson Library GAVE the building to the city.  All the city had to do is get it up to code.  All of the construction was done through state and local grants.  So when the ribbon was cut in October 2000, the city had a beautiful historic building with plenty of parking ready to open its door to the arts community and it didn’t cost the citizens one red cent!!.  The funding for programming comes out of funds that had already existed in the Recreation Department for cultural activities.
           
           For the first year, the Arts Center brought in just a few events to get it off the ground.  We had a few concerts and a couple of exhibits.  A consultant was brought on board for the first year to launch the facility and I acted as her assistant.  The first official season started in September 2001.  The building was just a shell of a facility at the time, it had no sound, lights, seats, or curtains, yet somehow we were able to produce 3 concerts 2 exhibits 2 plays and one major musical which as become one of our signature events. With my degree in theater arts, my years as a freelance Director in NY, my experience as an executive staff member in many different well known theater companies and art gallery’s in NY, plus, thanks to my vast knowledge of lighting, sound, set design, set construction, acting, and directing, I was brought on board officially as the Arts Director early in 2002.
           
          Once we proved that there was a need for lights, sound, curtains, and seats (other than folding chairs brought from the Rec. center), the city allocated money for everything to fulfill all of those basic needs.  The Arts Center transforms form a "Black Box" theater too a cabaret, too an art gallery that rivals any in Manhattan.
           
          We cater to arts organizations only.  We give Hackensack based organizations first priority.  Over the past 3 years we brought in professional and non-professional organizations, many of who are based right here in Hackensack.  We have brought in Playwright festivals, full length plays, one act plays, children’s plays and musicals, comedy nights, poetry nights, cabaret nights, Black history month celebrations, Hispanic history month celebrations, book signings, full length adult and family musicals.  Concerts, including Rap, R&B, Jazz, folk, country, bluegrass, rock, opera, and classical.  We transform the facility 2 times a year to an art gallery where we have brought in art in every medium imaginable.  One of the things that we added in that I am very proud of is our summer concert series, The Shakespeare in the park series, (which has been described in the Start Ledger as one of the best in the state), and the Theater Camp, (a 6 week program held at the Arts Center for children 7 – 14 in the summer, culminating in a full length production).

(Continue to Part 2 of this message)

2
Hackensack Discussion / Hackensack Cultural Arts Center Part 2
« on: October 15, 2004, 08:54:25 PM »
(Read Part One of this message)

          Now you might be saying to yourself, "Why haven’t I heard anything about these programs?"  My answer is, "your guess is as good as mine."  I will admit the first few years at the arts center we couldn’t give tickets away, and I’m not being sarcastic we actually gave tickets away and people wouldn’t come here.  I will also admit that one of our biggest problems is advertising, the reason is that I have no budget for advertising.  All of the money in the budget has to go to programming only.  While I would love to buy an ad in the Record or the Star Ledger, or on radio, or local network affiliates. 

          The truth is that, even if I had the money in budget it is so expensive that it would still be impossible.  However, that does not mean that the word is not getting out there.  All of our events are listed in the "Go" section of the Bergen Record.  The Record has written 5 articles on our events over the past 4 years.  All of our events are listed on the Hackensack Public Schools Channel.  The Star Ledger lists all of our events and has written 2 articles about us over the past 4 years.  The County Seat not only lists all of our events but also provides writers to cover all of our event specifically.  I do not understand what the reason is for not seeing it in there because it’s mailed to every citizen in Hackensack, Rochelle Park, Maywood, South Hackensack and soon Lodi.  We send out press releases to all of the other area local papers and have been listed on a regular basis in them as well.  New Jersey 12 lists us in our community calendar as well as on their website.  We are listed in the New York Times New Jersey Section on a regular basis
   
            The most frustrating thing is that in a post listed in on this website a person stated that "There isn’t enough publicity" about this facility.  So maybe that person doesn’t read the Times or the Ledger, or The Seat, or the Record or watches the School cable channel or NJ 12, but one thing I know is that that person at least visited THIS SITE!!!  I’m sorry but that made me laugh, because one of our biggest supporters has been the editor of this very web site.  He is the first person I send my info to and he lists everything, I mean EVERYTHING, as soon as he gets it.  So just keep in mind that just a click away is a listing of all of our events in the event calendar of this site!!!!  See also the Announcement Page for upcoming shows.
           
          While I will admit that not all of our events have been sold out, and some events we still have a tough time selling seats.  I can tell you this, as each year passes more and more events sell out and even the events that don’t bring in as many people are on the increase each year and the number has not gone down at all.  For the first time in our history, people are actually buying "Pre-sale" tickets!!!
           
          And other major way that people find out abut our events is through word of mouth and through our mailing list.  To get onto the mailing list, you either come and see an event and fill out a mailing list form at our box office table or call us and let us know you want to be on it.  I have noticed a trend.  Over the past year or so many of the address being added to the list are from OTHER TOWNS!!!  Rochelle Park, Maywood, and South Hackensack, are major patrons at the Arts Center.  In addition, a growing number are from River edge, Ridgefield Park, and Oradell.  The most telling sign is the towns that the County Seat goes to because they really didn’t start coming until that paper came out.
           
          We offer deals to people who go to dinner at one of the area restaurants where if they show a receipt either they get a huge discount or they get a free ticket!  That alone is bringing a lot of repeat business.  In addition, the fact that we have parking is very important to most people.  In addition, this area is really starting to experience a renaissance.  The new lampposts and the brick accented walk ways and roads on Hudson Street; have given this area a wonderful quaint feel.  Many of the establishments around this area that used to close at five are staying open later when we have events here.

          Many people have criticized that our Arts Center is too small.  Slow Down!!!!  First lets sell out all of our events consistently, and then we’ll talk about it being too small!  Right now the numbers are showing us that it’s too big!!!  I’m going to start selling subscriptions to our regular patrons, and I will only do that after we start selling out more. Then if the subscription program works then and only then can we talk about moving into a new and larger facility.
           
          Keep in mind that the Arts Center has been home to many professional theater companies that have used the theater to stage first performances of new plays.  One in particular was this past spring’s production of "The Count of Monti Cristo", presented by The Triville Players.  It is just one more step away from being published which means that anytime the production is done it will have the credit of "first performed at The Hackensack Cultural Arts Center 2004" for the rest of time.  The latest update on that particular show is that it is going to be produced at the Playwrights Horizons Theater on 42nd Street in NYC.  I just know that their will be Hackensack citizens that will go to see it in the city and see this show and pay $75 a ticket for a show that they could have seen here for $15.
           
          I want every one to know that I am open to your suggestions, questions and comments.  I want you to please call me, drop me an e-mail, or just respond to this post.

          Thanks for your time.  I look forward to hearing from everyone.  Moreover, keep the discussions going.

Gregory Liosi
Arts Director, Hackensack Cultural Arts Center
(201)-646-8042
hcacliosi@yahoo.com Email me to get on the mailing list!

The Hackensack Cultural Arts Center
39 Broadway
Hackensack, New Jersey

Pages: [1]